(May 3, 2010) The women known for founding Shady Day Inc. and creating the award winning SPF 30 sunscreen wipe, announced today that it has once again been honored by the National Parenting Publications Awards (NAPPA). Shady Day is the proud recipient of the prestigious NAPPA award for 2010. This marks the second award for the SPF 30 wipe, first awarded in 2008, and the first award for their SPF 30 organic face stick. The company founders, Jennifer Odell and Rita Vescera, said they will immediately feature the 2010 NAPPA Honors seal on both products. “It is a privilege to be honored by NAPPA again,” said Shady Day President, Jennifer Odell. “As working moms on the go, we developed Shady Day to fit into our lives, with ingredients we know we can trust and a non-messy way to keep our families protected from the sun. Knowing that NAPPA’s panel of judges come with the highest credentials in the industry, we are very honored and inspired by these awards.” Shady Day offers a complete line of sun protection products that provide broad spectrum UVA/UVB protection (SPF 30). In addition to being water resistant and paraben-free, Shady Day products are made with rich antioxidants like vitamins E and A, mango fruit extract, cactus flower extract and organic Aloe Vera. “Sun protection needs to be a daily priority for everyone, not just a summer-time or weekend habit. Our goal is to make sun protection easy and convenient. Our line of products is perfect for people of all ages.” said Rita Vescera, Vice-President. Skin Cancer is a national epidemic -- with nearly 9,000 people expected to die of Melanoma in the U.S. this year, and incidence on the rise. One in five Americans will develop skin cancer in the course of a lifetime, and more than 90 percent of all skin cancers are caused by sun exposure. For children, the risks are especially high, because just one blistering sunburn can double the risk of skin cancer later in life. Studies have also shown that early sun-safety education and consistent use of sunscreen can instill life-long, beneficial habits among children, protecting them from the sun’s harmful UV rays. The best way to prevent cases of melanoma in the future is to start now! Habitual use of products like Shady Day can decrease the risk of developing skin cancer later in life. Shady Day products, including Shady Spray, Shady Kiss, Sun Protection Wipes and Face Sticks are available at retailers nationwide such Ulta, ulta.com, Beauty Brands and Diapers.com. For information about NAPPA, please visit http://www.parenthood.com/nappa.php

 

For more information, product samples or interviews, contact Jennifer Burke Labriola at burkepr@gmail.com or 203-586-9769.