One day while vacationing at the beach together with our children we both complained about how messy and difficult it was to apply sunscreen on our children. It was difficult to keep the children still enough to apply the lotion and required us to clean up afterwards. After the kids set off to play, we sat and thought about creating a better way to apply sunscreen for small children and for people who required frequent applications of sunscreen. The application had to be fast, easy, effective, and mess free. Suddenly we had the epiphany of applying sunscreen lotion on a wipe.


In 2004, we began working on manufacturing a sunscreen wipe. Also, big fans of the sunscreen stick we created one that we felt included all of the best ingredients. With Jennifer’s husband’s advice (he is a dermatologist) we also wanted our products to have a high SPF, effective for protecting children and adults.


Two years and much research later we launched our company and products in April 2006. We had two goals in mind: educate parents and caregivers on the importance of daily sun protection and provide them with high quality, convenient ways of applying the sunscreen.


We believe in these products and use them on our own children. We are excited to offer our complete product line which are great for the entire family!